Client
Maschera Scenica APS
Role
Content Strategist, Digital Advertiser
Year
2023
Maschera Scenica is a unique point of reference in Italy, bringing together enthusiasts of all ages and backgrounds around the timeless charm of the theatrical mask, actively working to promote and spread it through the performing arts and cultural expression.
The association’s most significant initiative was the MISMÀS-cherati festival, in collaboration with the Friuli Venezia Giulia region. To promote the festival and the association’s activities, we developed a social communication strategy aimed at telling the different souls of Maschera Scenica. We gave a voice to the artisans and their stories, showing the creative process behind each mask. Alongside this, we launched local advertising campaigns dedicated to the exhibitions and a national campaign to support the crowdfunding, to ensure maximum visibility and involvement.
Thanks to these initiatives, Maschera Scenica was able to expand its network of contacts and supporters, reaching the audience most interested in the association’s activities. The stories and masks shared sparked curiosity and interest, underlining the importance of the mask not only as a cultural element but also as a tool for personal and collective expression.
Through effective communication and targeted campaigns, we helped promote this cultural heritage, inviting everyone to explore and appreciate the richness and diversity of masks.
