Client
Municipality of Terricciola
Role
Project Manager, Content Strategist
Year
2020 – 2024
The lack, in the Municipality of Terricciola, of organic communication about local wineries became an opportunity to create an experiential route for residents and tourists.
Wine is the defining product of Terricciola, with over 20 wineries in 43 square kilometres: a varied fabric of small family-run businesses and large cellars, with very different business and product ideas.
The idea was to create a printed thematic map that, once used, could become a souvenir poster. To communicate such different businesses graphically and immediately, we chose to give all the wineries the same space and, through a legend, to distinguish the producers by the type of services offered to visitors: cellar tastings and/or direct sales.
The graphics were by Andrea Giubbolini and within this work a local brand was created (a common denominator for such different businesses) that all the wineries can use: Terricciola Wine. The printed map is available at local tourist information offices and in the cellars themselves, to encourage visitors to stay longer in the area.
