Client
Arnèra Social Cooperative
Role
Marketing Strategist, Digital Advertiser
Year
2018 – 2020
Arnèra – Vivere il Fiume is a recreational space on the floodplain of the Arno and Era rivers in Pontedera (PI), which has become an inclusive meeting place for people of all ages.
From 2018 we developed a marketing plan that renewed the food offering and enriched the arts programme. In 2020, the pandemic and growing local competition prompted a thorough review of the spaces and food offering of “Arnèra – Vivere il Fiume”. In this context, the cultural programme was strengthened, in collaboration with local artists and organisations. A large physical area was dedicated to communicating the weekly events (handwritten) and the venue was turned into a modular space, adaptable to any type of event, from concerts to theatre performances, to make the most of the uniqueness of the place.
To increase the visibility of the varied entertainment offering, we launched local advertising campaigns targeted by interest, so that each event would attract the people most interested, in support of the local cultural scene.
