Client
Boutique Tricot
Role
Marketing Strategist
& Web Designer
Year
2024
For Boutique Tricot, a sportswear and luxury clothing brand, we carried out a major rework of the e-commerce site.
The aim was to improve the user experience and update the look of the homepage to speak directly to customers.
The result was a design that keeps the visual impact of a luxury product, while ensuring intuitive and appealing navigation.
This update brought the website into line with the brand’s aesthetic values, while improving accessibility and usability.
The choice of a modern, refined interface helped Boutique Tricot strengthen its online presence, making the purchase journey smoother.
