Client
Municipality of Terricciola
Role
Marketing Strategist, Project Manager, Web Developer
Year
2020 – 2021
The digitisation of the Etruscan artefact “Gina”, found at two different times in Terricciola, is an innovative marketing case study in the promotion of cultural heritage.
Working with Polo Tecnologico di Navacchio, Make X, the Archaeological Superintendency and the University of Pisa, we turned Gina from a physical artefact into a digital icon, accessible and replicable, exemplifying the possibilities of digital manufacturing.
This project preserved Gina’s historical value (and provided useful mapping for the conservation of the artefact) and opened new avenues for the tourist and cultural promotion of less central areas, showing how digital marketing can revitalise historical heritage.
Since much of the work was carried out during the pandemic, the dedicated website told the story of Gina and the project, culminating in a summer press conference where a 3D reproduction of Gina was presented and given to participants as a commemorative keyring.
This initiative highlighted the potential of digital marketing in making historical heritage accessible and engaging for a wider audience, turning an artefact into a powerful tool for local marketing.
