Client
ilGadget.it
Role
Marketing Strategist & Digital Advertising
Year
2024
For Gadget.it, an e-commerce site for promotional items, we designed and managed Google advertising campaigns to increase conversions and optimise ad spend.
The approach included segmenting campaigns by type of customer and product, to respond precisely to the needs of different audiences.
In parallel, we created specific landing pages for interest groups. These pages are designed to guide visitors towards purchase, offering personalised, relevant content that improves the user experience and increases the likelihood of conversion.
Thanks to this strategy, Gadget.it saw an improvement in engagement and sales, consolidating its position in the promotional items market.
