Client
Sto da Bio
Role
Marketing Strategist, Digital Advertiser
Year
2023
Sto da Bio is an innovative project in vegan cuisine, made up of a home restaurant, training courses and catering services. What makes Sto Da Bio special is its approach to production, which embraces the from-scratch creation of exclusively vegan products and semi-finished products, laying the foundations for a genuinely sustainable, local culinary experience.
The aim of the work was to increase the perceived value of Sto Da Bio, through a marketing strategy that wove together the physical restaurant and digital media. The preliminary analysis focused on the business’s strengths, as they emerged from a critical reading of customer reviews and opinions, and from an analysis of the history of the physical business.
We devised two tasting menus, conceived as a journey to discover the values and research of Sto Da Bio, aimed at building greater awareness of the project. At the same time, we developed a content strategy focused on its strengths and on the behind the scenes of the kitchen, to show concretely where and how Sto Da Bio’s added value is created.
Advertising campaigns on Meta and Google, the latter centred on specific keywords related to the vegan world and supported by a dedicated mini landing page, amplified online visibility. Printed flyers for distribution in farm stays made it possible to segment the offering, highlighting specific services in high demand, such as cooking masterclasses. This multi-channel approach was supported by a targeted editorial plan and calendar, which ensured consistent, effective communication.
The result of these initiatives was tangible: a significant increase in the average bill and a wider service area for the business. The strategy adopted for Sto Da Bio showed how an integrated, carefully planned approach can not only raise brand perception but also translate into concrete benefits for the business.
